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About Us

Who Are We...

Wild Child is the UK & Ireland's newest baby & children's lifestyle store. Launched in 2020, our aim is to create a one stop shop for baby essentials, beautiful toys & accessories. As a midwife, I am often asked by parents for recommendations on products and brands. From this, the idea for Wild Child was born. I wanted to create a store filled with products that are eco-friendly, sustainable and safe. The collections are all hand picked by me. The materials used in our products are natural, non toxic and built to last. Materials such as bamboo, organic cotton, natural rubber, food grade silicone and wood.


A Little Bit About Me 

My name is Niamh, I have a background in fashion buying & merchandising which I loved and enjoyed for many years. In 2013 I left this world behind to pursue my dream of becoming a Midwife. Creating Wild Child has given me the opportunity to merge my two loves together. I am passionate about holistic wellness and I am striving to build a brand that reflects this. I hope you enjoy this space that I have created for you and your little one, to discover beautiful, stylish, ethically made & sourced lifestyle goods.

Thank you! x